Markus Kuppe
Strategic Consulting
Leveraging nearly three decades of executive leadership
in enterprise software to help software companies
scale, position, and communicate with clarity.
My Advisory Services
- Strategic Positioning & Market Approach: Translating complex technical capabilities into compelling value propositions.
- Product Portfolio & Roadmap Definition: Designing scalable, customer-centric product strategies for maximum business outcome.
- Business Process Optimization: Streamlining internal development and product management architectures for maximum efficiency.
- Corporate & Market Communication: Elevating executive and market-facing dialogue to drive adoption and alignment.
Track Record & Expertise
My advisory is grounded in a 28-year tenure at SAP, where I served in various roles as Vice President & Chief Product Owner in standard software develpment. I specialized in steering major development programs from initial invention and business case formulation to global mass adoption, delivering revenues in the ten-digit Euro range. Backed by a degree with distinction in mathematics from the University of Darmstadt, I bridge the gap between rigorous scientific logic and strategic business execution.
A Note on Compliance & Governance: As I am currently participating in an early retirement program, I remain an employee of SAP in a passive phase (fully exempt from active duties). To ensure absolute governance, my advisory services are strictly non-competitive and exclusively focus on services and market segments that do not compete with SAP’s portfolio.